The E-Myth

I'm going out on a branch here saying that artists should read this book. Many will ask why when it really pushes franchises and since when was an artist a franchise? Ever heard of Thomas Kinkaide? Ever buy the book Twilight or the merchandise associated with the saga? It's not so much about licensing your work, which is easier today than ever before in history, but about the customer service lessons in the book. You are the brand for your art. People want to know how they are going to be treated when they buy your art. This is why every artist needs to read The E-Myth.