Rework

Here's one that's really going to shock you.

I picked this up and saw the quote from Seth Godin on the front that reads, "Ignore this book at your own peril."

So I'm thinking, "Yeah, right! Whatever, Seth." I'm also wondering what's in this book that he thinks is so important. Yes, I'm hooked.

After a quick read through, I'm thinking that Seth Godin is right. This is a book you need to read. At least the first few sections (for the artist) and the last section on Evolution (for current businesses). If you've been reading the books I've recommended here, then you'll see how this book counters many of them. They have a lot of the same arguments I've had with several of the books here on my list. I like their encouragement and advice. I loved the part about how you will always have "waste" if you create a product and this "waste" can be used for something else. Yes! And there are people that I'd love to give the Evolution section of this book to read if I thought they'd take a hint.

For the artist, the Hiring section can pretty much be skipped, but the rest of it is worth a read, even if you end up skimming through the parts you don't agree with. The other gems you pick up are well worth it.

I have to second Godin's opinion here: Ignore this book at your own peril.